The Tournamental campaign centered around using digital out of home screens that allowed us to share topical headlines instantaneously to nearly 800 locations across the UK.

Over the campaign, I wrote over 400 unique headlines, didn't have a day off in 4 weeks, wrote more puns than I ever thought possible and created what is officially the most reactive digital out of home campaign ever.


Creative Circle
Silver: Digital, Best use of DOOH
Silver: Outdoor, Best Digital Poster (Campaign)
Bronze: Innovation, Best Innovation/Use of New Technology
Bronze: Outdoor, Innovative use of DOOH

Creative Out of Home Awards
Grand Prix
Gold: Traditional 48 / 96 Sheet Poster
Gold: Out of Home Campaign
Gold: Digital Advert
Gold: Innovation
Highly-commended: Digital Campaign
Highly-commended: Use of Live Updates
Highly-commended: Craft – Copywriting
Nomination: Use of Digital Technologies


Agency: Pulse Creative
Creatives: Andy Peel, Paul Alderman, Greg Milbourne, John Aitchison, Simon Davenport
Head of Design: Matt Hunt
ECD: Robin Garton