THE TIMES

PRINCE ANDREW

INTRO

The morning after Prince Andrew claimed to be at a Pizza Express in Woking during a BBC with Emily Maitlis, we created social assets and a Times+ ad to capitalise on Times subscriber benefits. The press ad went in the T2 supplement that analysed the life and times of Prince Andrew, while the Facebook, Twitter and Instagram ads resulted in over £20k in earned media, over a million impressions, and a bunch of new subscribers. The long copy ad ran in paper and was also used to push subscriptions.

CREDITS

ECD

RUSSELL RAMSEY

CREATIVES

ANDY PEEL, TOM HILL

LAST UPDATED DECEMBER 2021