With Novotel being the official hotel sponsor of London Cocktail Week, we created a campaign spanning print, digital and experiential that highlighted their involvement – and encouraged people to stay at the hotel chain.
Novotel: London Cocktail Week
To encourage visits to their hotels during London Cocktail Week we created a 'Spin to Win' online game. It offered people to chance to win prizes like discounts on stays, money off their restaurant bill or free Novotel Royale cocktails.
The Novotel Royale was created as part of the campaign and included free to people booking a stay during that week at any of their hotels nationwide.
While in Covent Garden, the campaign continued with a giant 'Spin to Win' wheel offering passers-by the chance to win a bunch of prizes including London Cocktail Week wristbands and free drinks at Novotel hotels.
Creatives: Andy Peel, Polly Whittaker
CD: Marcus Culloty