C.R.A.P.

FIRST FOLIO

INTRO

Chris Rush & Andy Peel - C.R.A.P. – was a partnership formed at Sunderland Uni and the friendship is still going strong today.

Thanks to the wonders of my filing system and most of the work being created using Photoshop CS3, I've managed to salvage our portfolio that helped secure our first placement at Hooper Galton back in 2008.

While technology has moved on, it's nice to see some of these ideas still stand the test of time.

Enjoy.

CELEBRATIONS

Everyone hates the Bounty, so why not personalise your own box with a name and the contents? It might be all the rage now, but remember this was 2008.

THINK

A toy car that won't start until you've fastened yourself in.

JAFFACAKES

Recommended by sports nutritionists – until they changed the recipe a few years ago...

LOTTO

Pretty sure they've just made an ad like this... 13 years later.

NHS

Every student has a campaign about sex in it. Clearly we were no different.

SKY

Why they haven't made this yet, I'll never know. Probs more relavent to Bake-Off or Strictly these days though.

FLYMO

Some might just see this more as an infographic. Maybe we invented it by accident?

PRADA

I think this was Puma before it was Prada. Now it feels like Nike could run with something similar to this.

WALKIE TALKIE

Technology has moved on, but think of this like Vitality and their free Apple Watch promo for being healthy. Also, a "step-o-meter", O-M-G.

CREDITS

CREATIVES

ANDY PEEL, CHRIS RUSH

LAST UPDATED DECEMBER 2021