The Young Creative Council are a collective of art directors and copywriters who have joined forces after hours to help and support young talent within the ad industry.
I’m now the UK Director of YCC and tasked with organising events, socials, educational visits and producing work that highlights the diverse and amazing talent pool that the industry has access too.
Coordinated through our CDs Charlotte and Danny, each day we hero young female talent. It kicked off on International Women’s Day 2018 and has gone from strength to strength with a range of tees and totes, designed by our badass gals, now available to buy, and sponsors of the site.
Following the success of singlecreatives.com, we brought the concept to venues across London throughout the year. Our speed dating format allows copywriters and art directors to meet each other and hopefully form new partnerships.
Successes include teams now kicking-ass at agencies like Grey, Karmarama, Iris and BBH.
With the help of Stu at Creature and Ben Harris, the Placement Poverty Pledge has been signing up agencies to pay the Living Wage for creatives on placement since 2016. Over 50 agencies and counting have pledged their support to allow diverse talent to thrive in work.
Over the years we’ve put on loads of portfolio evenings. From hosting it pubs like The Clachan in Soho and filling Cargo and Concrete in Shoreditch, we’ve showcased 20 teams worth of talent at a time.
We’ve since moved the concept it agencies and hosted events with R/GA and Iris where the whole agency looked at books and offered the opportunities of placements.
For the past five years we’ve had a stand at the graduate showcase. Every year we beg borrow and steal stuff to produce a stand – and talk to students and industry about the opportunities and help the YCC offer.
Ad-ventures Abroad was series of experiences from creatives across the globe. London is renowned in the UK as the only place to work, and yet there are thousands of cities and agencies that are producing great work. Our series showed what it was like to work in the likes of New Zealand, New York, and Eastern Europe.