The Tournamental campaign centered around using digital out of home screens that allowed us to share topical headlines instantaneously to nearly 800 locations across the UK.
Over the campaign, I wrote over 400 unique headlines, didn't have a day off in 4 weeks, wrote more puns than I ever thought possible and created what is officially the most reactive digital out of home campaign ever.
Silver - Digital: Best use of DOOH
Silver - Outdoor: Best Digital Poster (Campaign)
Bronze - Innovation: Best Innovation/Use of New Technology
Gold - Traditional: 48 / 96 Sheet Poster
Gold - Campaign: Out of Home Campaign
Gold - Digital: Digital Advert
Gold - Innovation
Highly-commended - Digital Campaign
Highly-commended - Digital: Use of Live Updates
Highly-commended - Craft: Copywriting
Nomination - Digital: Use of Digital Technologies