The Sun

Tournamental

About

The Tournamental campaign centered around using digital out of home screens that allowed us to share topical headlines instantaneously to nearly 800 locations across the UK.

Over the campaign, I wrote over 400 unique headlines, didn't have a day off in 4 weeks, wrote more puns than I ever thought possible and created what is officially the most reactive digital out of home campaign ever.

Awards

Silver - Digital: Best use of DOOH
Silver - Outdoor: Best Digital Poster (Campaign)
Bronze - Innovation: Best Innovation/Use of New Technology

Grand Prix
Gold - Traditional: 48 / 96 Sheet Poster
Gold - Campaign: Out of Home Campaign
Gold - Digital: Digital Advert
Gold - Innovation
Highly-commended - Digital Campaign
Highly-commended - Digital: Use of Live Updates
Highly-commended - Craft: Copywriting
Nomination - Digital: Use of Digital Technologies

More projects

There's an A.P. for that
Andy Peel
ampeel@hotmail.co.uk
07736630371