Tactical Press


Politics. Tamed.

Politics has always been subject to the laws of the jungle, but now more than ever, the House of Commons resembles a zoo. The Times and The Sunday Times understand and translate the chaos better than anyone else.

Throughout the campaign, where we typically see MPs, we now see animals known for certain characteristics.


Creative Circle
Nominated (Result TBC): Press Craft – Best Image Manipulation (single)
Nominated (Result TBC): Outdoor Craft – Best Image Manipulation (single)

Ad of the Day: Feb 19, 2019
Ad of the Week: March 7, 2019

Winner of Best TV ad Jan/Feb 2019


Agency: Pulse Creative
Creatives: Andy Peel, Paul Alderman
Executive Creative Director: Robin Garton
Designers: Ralph Pedersen, Kate Scally, Bob Hanson, Tristan Dunk
Head of Design: Matt Hunt
TV Producer: Betsy Kelly
Production company: Framestore
Director: Will Bartlett
Sound: Jungle
Music: Native