National Express

Low Fares


My first ad. National Express wanted to tell the British public that you could travel anywhere in the UK from as low as £1. The task wasn't so easy as they had a bunch of miniature characters they insisted on using at the time. So we grabbed the Elvis, arm in air, lookalike and cropped in. After adding a flipping coin and a snappy headline, they loved it. Not bad for a second year student at the time.

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Andy Peel