The Times wanted to push a 7-day free trial of their app to a London-based audience. Once the app has downloaded the latest issue, it’s possible to read the whole edition offline. So utilising TfL media and their in-station wifi, we encouraged readers to get the latest news stories from Washington and Westminster via Waterloo or Whitechapel.
ECD: Robin Garton
Creatives: Andy Peel, Paul Alderman
Head of Design: Matt Hunt
Designer: James Grubb